HealthMax Physiotherapy Drives 500+ Leads with MarSimple
With MarSimple’s automated advertising, HealthMax Physiotherapy drove over 500 leads in just four months across their Oakville and Etobicoke clinics. After the first two months, HealthMax Physiotherapy was so pleased with the results that they doubled their monthly budget.
About HealthMax Physiotherapy
HealthMax Physiotherapy is a group of clinics across the Greater Toronto Area (GTA). Their mission is to ease chronic pain and rehabilitate injuries for members of the Toronto community.
🤔 The Challenge
HealthMax Physiotherapy had ambitious business growth targets for the year. They wanted to experiment running Google Ads to help meet their growth targets. However, the team did not know how to get started.
Additionally, their Oakville clinic is one of the few clinics in Ontario offering pool aqua therapy. However, people were not aware of it. They wanted to make more people aware of their pool therapy offerings.
🤝 How Marsimple helped
HealthMax Physiotherapy piloted digital ads on Google Search using MarSimple. Without having any marketing expertise, HealthMax Physiotherapy was able to launch ads in just a few clicks. MarSimple applies the best practices of digital advertising to ensure that your dollars are being optimized.
Google Search Ad Examples
To help drive awareness of HealthMax Oakville’s pool offerings, the HealthMax team recorded a 12 minute video of patients receiving pool therapy. They provided this video to MarSimple. MarSimple, transformed this video into appropriate lengths to be accepted by YouTube ads (30 second duration, size formats, etc.).
HealthMax Aqua Therapy Video Ads Generated by MarSimple
✅ The results
In four months, HealthMax Physiotherapy generated 511 leads which consists of phone calls and lead form submissions on their website. This is a growth of +300% in leads. Their cost per lead was at an amount that was profitable after accounting for lead-to-appointment rates. HealthMax Physiotherapy was so impressed with the results that they doubled their monthly ad spend budget.
Leads for Aqua Therapy increased by 150% month-over-month. HealthMax Physiotherapy plans to continue exploring videos ads to generate more awareness for their services.
👍 Key takeaways
It doesn’t take a lot to start. The team at HealthMax Physiotherapy spent only about 5 minutes filling in our registration form. MarSimple takes care of the rest.
Give the ads time to work. Ads are a way of convincing users to choose your business over hundreds of competitors. It takes time to convince people. Give it at least a month. Best results are observed after 3 months.
Use photos and videos to get the word out there. Google search ads can only reach people who search for the service you offer. You need to create awareness of your business and offerings. Invest in creating photos and videos (MarSimple can refer videographers). MarSimple will takes these photos and videos and launch them across several platforms like YouTube and Facebook to generate more sales.